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Intro

Mission

Solution

Research

Decisions

Outcome

Reflection

FIGMA

PHOTOSHOP

2025

Soulō

A holistic wellness coach with a survival story, a podcast, products, events, and coaching. Scattered across a shared platform where she disappeared in the crowd. I designed her a home of her own.

Team

1 Designer (Me)

1 Developer

1 Project Manager

The Mission

She had everything to offer. No one could find it.

Pooja is an all in one person, based in Kenya. But her digital presence was buried on a shared marketplace called Beyond Body, where dozens of local coaches competed for the same eyes. Her clients didn't know where to look. Her story, the part that makes her exceptional, wasn't visible at all.

Pooja

OtherCoaches

Key Insight

Every competitor was selling. Nobody was connecting.

I studied wellness and coaching websites across Kenya and globally. The pattern was the same, lead with services, list prices, call to action. For Pooja, the absence of identity was missed opportunity. Her story, surviving cancer and then rebuilding her health using the exact tools she now coaches others with.

Key Insight

Her podcast revealed who she really is.

I listened to Pooja's podcast], researching for voice, tone, and feeling. What came through was someone deeply caring, emotionally present, and spiritually grounded. She wanted the website to represent exactly that: caring, emotional, and spiritual. That became my design brief within the brief.

The Solution

Building an all in one platform

Version 1 launched with seven complete pages, each handling a distinct part of Pooja's offering. The homepage acts as a curated summary, her story, services, products and navigation tabs branching into each specialised section.

The Solution

Words that support - not claim to cure.

Pooja is a cancer coach who sells products. Her original copy framed those products as solutions, a legal liability. The language needed to shift from "this fixes you" to "this supports your journey." I flagged the risk early and brought in a professional copywriter to rewrite the website content with the right tone. Every claim was reviewed to ensure it could not be misconstrued as a medical guarantee.

Before

By using these alternative modalities, build daily habits that guarantee healing.

After

Reclaim your sense of agency and build daily habits that support healing.

The Solution

A version plan that protected the budget - and the client

The client was relocating mid-project. She couldn't confirm a physical address, finalize event listings, or lock in product details. The project was scoped by hours, not deliverables, which meant every change cost real budget.

Rather than stall or speculate, I proposed a V1/V2 structure: launch what we can fully build now, and ring-fence the remaining hours for a V2 pass once she'd settled. Pages that needed content she didn't yet have were hidden from navigation in V1, present in the build, invisible to visitors, ready to activate.

Volume 1

Volume 2

Research & Process

From listener to designer.

My research process began with immersion. I listened to Pooja's podcast to understand her perspective firsthand. Alongside this, I conducted a competitive audit of wellness coaches operating in Kenya and globally.

Reviews were structured across project stages, wireframes, style tests, final design, and touch-up rounds.

Research & Process

Style Testing

Hi fidelity

Design Decisions

The widget showed everyone. I made it show her.

Initially the client wanted an additional feature concerning her relationship with the collaborative platform beyond body. More than a technical fix, this became a conversation about brand clarity.I gently redirected the focus. The page became about her relationship with Burnbody, with Pooja as the draw.    This was also an addition to the original brief — and one I was able to secure supplementary budget for.

The Outcome

She saw herself in it.

Version 1 launched successfully. Pooja has referenced her satisfaction across multiple meetings since launch, consistently sharing how seen and represented she feels in the final design.

"You really captured me and my work in the look of the website."

Pooja

Key Learnings

What I'd carry into the next one.

Before design starts, confirm the client can actually provide all necessary content. Relocations, indecisions, and incomplete assets mid-project cost time and budget, and often get absorbed quietly. A content checklist at kickoff would have prevented the stalling.

I'd allocate more time upfront to competitive research, not just to avoid derivative ideas, but to build a stronger strategic case for design decisions when presenting to the client.

A structured approval flow from the start matters more on emotional, personal projects. When the client is deeply invested in the outcome, small feedback loops become big ones. A clearer gate process, review this, sign off, then move , prevents backtracking.